The Mission:
Create a brand identity for a clothing company that's all about having the confidence to be different and stand out from societal norms.
Deliverables:
Logo
Brand Guide
Apparel
Tools and Process:
The first step was a meeting with the owners to get an idea of who their target audience was and what message they want to send to their customers. A mood board was created and design ideas grew from there. I brainstormed and sketched out ideas for logo and presented to the clients, they selected the branding they liked and gave me a set of deliverables they wanted. From there I researched, sketched and illustrated the deliverables and presented them to the client. Changes were made and final products produced.
Adobe Illustrator
Adobe Photoshop
Branding
Apparel Designs
Special Event Design
