The Mission:
Passion Project to create a visual identity for a female focused car group in our local community of Boise, Idaho. We aim to empower females to participate in a heavily male dominated industry and give girls the confidence through community connection.
Deliverables:
Logo
Apparel
Social Media Marketing
Tools and Process:
As a passion project, I was the main decider on branding. I went with a black and pink color pallet to give balance for the sleek black and female representation of black. The addition of the hardware in the logo speaks to the car community and the heart reinforces the feminine nature of the brand. I chose this font for the bold style and strong angles. This brand grew extremely fast, we gained over 80 members in the first year and those numbers are still climbing. We hold events that bring out lots of girls and have empowered many young females to embrace their interest in motor vehicles.
Adobe Illustrator
Adobe Photoshop
Instagram
Screen Printing
Branding
Apparel
Social Media
