The Mission:
Create a brand identity and campaign to highlight the importance of limiting fast fashion and overconsumption in the online fashion industry.
Deliverables:
Figma Website Design
Email Alerts
Sustainable Packaging
Clothing Tags
Tools and Process:
I brainstormed a direction for the brand by researching and understanding who consumes the most from the online fashion industry. The best way to target online fashion consumers is through email ads or social media, I designed both. I proceeded to create a website on Figma where consumers can upload their current closet and anything they buy into a styling program, this would influence shoppers to consume less and use their current clothing more by being able to create outfits with them.
Adobe Illustrator
Adobe Photoshop
Figma
Mailchimp
Google Slides
Mail add
Packaging
Slide Deck
