The Mission:
Create a logo based off a customer sketch. They wanted a western style logo with unique custom letters outlined in the sketch. They also wanted to include a silhouette of their grandfather who inspired the food truck venture and shared his recipes with them before passing.
Deliverables:
Logo
Truck Decal
Tools and Process:
This customer brought me a sketch of their goals, from there I identified the key items they want in the logo and established a western style to lend to their sketch. From there I imported the sketch into Illustrator and started customizing each piece of the font style I selected. Each element is custom and stylized to logo so it looks seamless. This was printed on vinyl and installed onto their food truck.
Adobe Illustrator
Fresco
Large Scale Vinyl Printing
Vehicle Decals
